HOW AND WHERE WE SELL HAS BECOME AS IMPORTANT AS WHAT WE SELL.
Selling to multi-channel formats is necessary in today’s highly competitive retail battlefield.
Most distributors however, take a shotgun approach in terms of which items are best suited for which channel. This universal channel strategy is not only dangerous, it can also damage your brand.
Our channel strategy is aligned to our customer needs and is transparent. Channel transparency creates channel harmony and avoids channel conflict. Let us match and track your sku placement from our biggest customer to our smallest independent.