WE PLAN OUR WORK, AND THEN WE WORK OUR PLAN. SOME CALL IT FOCUS. WE CALL IT COMMON SENSE
A person who chases two rabbits catches neither.
Many distributors today merely react to developments as they arise, frequently becoming distracted and as a result do not apply the attention to your brand that it deserves. In most cases, their lack of focus traces to a lack of planning. If there is no plan in place there is nothing to focus on. It’s that simple.
How do we stay focused?
First, we are careful about who we partner with. We are not obsessed with top-line sales growth, but rather with adding brands that are a good strategic fit for both us and our trading partners. We do our homework and set goals that are realistic and measurable and have a timeline. We develop annual plans and monitor our progress on a monthly basis. Why are we so focused? Because the future of our company depends on it. If your brand is not getting the attention it deserves, it might be time to shift your focus.